This is a blog I had written that was published by a client of mine, but I feel the message is worth repeating here.
Step Out of Your Lane
What a year it has
been. We have all dealt with the reality of COVID-19 and the ensuing
disruption because of the pandemic. The need to reinvent ourselves, to
look outside ourselves and think differently is a necessity. Let me
share a personal journey of how the concept of “stepping outside your lane to
see how you fit in the world around you” has affected my family.
In May 2020 my younger
daughter was diagnosed with EDS (Ehers Danlos Syndrome), a connective tissue
disorder. Since she was very young, she was plagued with many different
medical issues. From major sinus problems and multiple yearly sinus
infections (two sinus surgeries by the time she was 12), to back issues
(diagnosed with Spondylolysis and Spondylolisthesis and just had a spinal
fusion in June) to Jaw issues (surgery when she was 16). This does not take
into account the depression and anxiety that accompanied this, or the constant
fatigue she suffered, or the numerous trips to the orthopedic with sprains and
injuries (I actually had forgotten all about those since they seemed so minor
in comparison!). I kept pushing doctors about all these seemingly
unrelated issues, I kept asking and pressing, that there MUST BE a connection,
a reason, not that she is “just unlucky” or “clumsy” or “just has a ton of
allergies” (which we now found out she didn’t!).
Time and time again
each doctor stayed in their own lane. They only concentrated on the issue
they were specializing in. They did not see the need, or even think to look at
her holistically, even with me constantly asking them to. Many were very
experienced doctors, experts in some cases. But to go outside their lane, their
specialty, is just not the way medicine works. We see a neurologist for
the tingling in our feet, we see an ENT for our sinus, we see an orthopedic for
our back, and each are great at what they do. But then what?
Well we kept
pushing, and we finally found an allergist/immunologist that thankfully does
not stay in her lane. She was able to diagnose my daughter in less than 5
minutes on a Telemed call! Why? Because she made it a practice to look
beyond her lane. Prior to the appointment, she had us submit ALL my
daughter’s medical records, even those that had nothing to do with her
sinus/allergy issues. I can’t begin to tell you how overwhelming it is to
finally have someone tell us “you are not crazy”. She looked at all the DATA
and was able to see the picture much clearer, and now she is helping us develop
a team of doctors and experts to help my daughter move forward.
This experience
really got me thinking. I have been in the jewelry business pretty much my
whole life. I thought I knew a lot about it until I sold my company almost
10 years ago and realized I knew a lot about the bridal manufacturing business,
but the jewelry industry as a whole is something I keep learning about. I
found that once I got out of my lane of what I knew, I realized there was so
much more to learn. What about you? Do you ever find yourself saying
“I know my business, I have been doing this for years!” What would happen
if you stepped out of your lane and looked at your business, or better yet, the
jewelry industry as a whole? You may go beyond questions like, “How does aged inventory
affect my cash flow?” or “What do my numbers mean?” To asking bigger industry
questions like, “How will the supply chain disruption happening right now
affect my business going forward?
So where does that
leave us now? Let me bring this back to data. Data is a powerful
tool. It tells a story, just like my daughter’s data did, we just needed to
find someone that was able to interpret it correctly. Have you assembled a
team around you to help you interpret your data? Do you have capable people in
your organization that know not only how to read the data, but how to act on
it? Do you have outside supporters that can help you see how your own
story fits into the bigger picture? Whether it is your Balance to Buy
consultant, your accountant or even your financial advisor, they can help you
interpret data to help you make better decisions for tomorrow. The real
question is, “Are you collaborating with suppliers that are willing to use the
data you have to strengthen your partnership?”
Don’t be afraid to step out of your lane, embrace the knowledge you can gain and the benefits that will come from taking action on that knowledge!